At LCHC, we translate and disseminate accessible, credible, and actionable content surrounding emerging local and state policy and programmatic updates related to Latinx health equity issues to ensure our communities are informed of relevant policy and systems changes impacting their health and wellbeing. We do this through an array of targeted culturally and linguistically tailored strategic communications campaigns and programs disseminated across our media platforms and in partnership with our statewide and regional networks.

For Press

LCHC engages with the press to provide Latinx perspectives on the latest policy issues impacting our community’s health. For press inquiries click on the button below.

For Partners

LCHC partners with organizations and coalitions to create original content including strategic messaging, graphic design, and collaboration on toolkits and campaigns. Want to collaborate with us? Let us know by clicking the button below.

Digital media

LCHC creates social media campaigns that are in-language and in-culture to engage diverse audiences in digital advocacy and resource sharing across various social media platforms. Stay up to date on policy updates and resources by following us!

Featured Op-Ed:

Latinos Voters Flex Their Power in 2020 Election

COVID-19 continues to have dire immediate and long-term impacts on the State’s Latinx community. Our policy priorities matter now more than ever. Read our Op-ed in CalMatters, where Dr. Jeffrey Reynoso and Dr. Seciah Aquino discuss Latinx electoral power and budget priorities for 2021 to promote Latinx health equity.

Current Campaigns

Latinx Digital Equity Campaign:

#DigitalEquity4All

All Californians deserve equitable access to the broadband services, digital hardware and digital literacy tools they need to live a full and healthy life.

LCHC is committed to spreading awareness around issues that impact the health and quality of life of all Latinxs in California. Since the COVID-19 pandemic, tele-health has come forth as a pillar of how  low-income, BIPOC Californians can access and prefer to receive healthcare. This became even more evident during our our 2022 ‘Nuestras Voces, Nuestro Salud’ Listening Tour where we found that digital equity concerns are  pronounced in 3 of our priority regions – San Diego, Inland Empire, and the Central Coast.

This campaign explores one major question: How is Digital Equity Health Equity? Through our partnership with the California Community Foundation –  we’re taking a closer look at research data and community feedback to explore how investments and policy change in broadband services, digital hardware and digital literacy tools are needed for communities to live a full and healthy life.

Click here to learn more and download social media materials to share.

COVID-19 Vaccine Campaign: 

#AndaléQueEsperas

The COVID-19 pandemic has disproportionately and adversely affected low-income, Californians of color—specifically Latinos, African Americans and Pacific Islanders, and immigrants throughout the state. This daunting public health crisis has tragically affected millions of families, children, and older members of our community. This is why the Latino Coalition for a Healthy California is proud to partner with AltaMed Health Services to launch ¡Ándale! ¿Qué esperas?: a statewide, multi-generational COVID-19 vaccine campaign reaching 4.45 million Latinos through public education, and reaching 2.25 million Latinos through direct community outreach efforts in California. In partnership with San Ysidro Health in San Diego County, Clinica de la Raza in Oakland, Latino Health Access in Orange County, Golden Valley Health Centers in the Central Valley, the My Community, My Health Coalition in Los Angeles County, LCHC and AltaMed Health Services are launching this important joint effort to get vaccines in the arms of the most vulnerable Californians.

Learn more about the Andalé, Que Esperas Campaign here – and learn more about COVID-19 vaccines and how to access them.

COVID-19 Vaccine Campaign: 

#PasaLaVoz

LCHC is partnering with the California Department of Social Services & the California Community Foundation on our “Pasa la Voz: COVID:19” campaign! Since February, we have been sharing information, facts, and resources about the COVID-19 Vaccine.

Our campaign’s purpose is to inform Latinxs about COVID-19 vaccine safety and resources to #StopThePandemic. We will continue sharing updates through the Fall with help from our partners at the state and local level. We will also be holding a series of informational “platicas” hosted by our network of Health Ambassadors in the Los Angeles, Orange and Ventura counties.

To keep up to date on vaccine updates, and for information on how to register for our platicas follow us on Facebook, Instagram, and Twitter.

Past Campaigns

#NuestroVotoNuestroPoder: CA 2021 Recall GOTV

Have questions about the 2021 California Recall Election? Here are some key details for you and your family to keep in mind. Your vote is more important than ever and will help decide California’s future. Remember #NuestoVotoNuestroPoder!

Click the images to view and download our Latinx Guide to the California Recall Election and share with your friends and family!

COVID-19 Educational Campaign: #LatinxCOVIDFacts

In 2020, during the height of the COVID-19 pandemic we saw a disproportionate number of cases among Latinxs in California.

This campaign aimed to inform our stakeholders as to why COVID-19 cases and deaths were higher in Latinx communities and issues (social determinants of health) that intersect with the spread of COVID-19 among Latinxs.

This campaign consisted for 6 weeks of daily content including original graphics, data & analysis, articles, and resources relating to COVID-19 in both English in Spanish across Facebook, Twitter, and Instagram.

Get Out The Vote (GOTV) Campaign:

#NuestroVotoNuestroPoder

In the Fall of 2020, LCHC and iNation Media launched the ¡Nuestro Voto, Nuestro Poder! campaign to Get Out the Vote (GOTV) among the Latinx community for the 2020 November General Election. The campaign consisted of research-based and non-partisan static images and videos that represent the diversity, beauty, and POWER of the Latinx and immigrant community in California. We partnered with 10 of the leading Latinx civic and immigrant rights organizations to reach our communities where they are and amplify our power through collective action.

We Have Rights Campaign:

#WeHaveRights

In 2017, LCHC launched the #WeHaveRights campaign along with our partners the Central Valley Immigrant Integration Collaborative (CVIIC), UndocuMedia and Undocumented Tales. The campaign featured live Facebook Live discussions and short videos with community leaders on the topics related to legal rights to accessing healthcare and available services for immigrant communities.

Digital Advocacy

Health4All Older Adults Medi-Cal Expansion – Social Media Toolkit

In 2021, Health4All Older Adults removed immigration status as a barrier to full scope Medi-Cal eligibility for Californians ages 50 and over. This means that most income-eligible adults ages 50 and older, will be able to apply for comprehensive Medi-Cal coverage, regardless of immigration status starting on May 1st, 2022.

We’re excited to share our LCHC Health4All Older Adults Expansion Toolkit for partners and community members to help spread the news and provide resources for applicants who may qualify. We’re providing a bilingual toolkit (English/Spanish) including: 

  • Factsheets in both English and Spanish: Information on who may qualify, the ways you can apply, and where you can receive help with your application. 
  • Social Media Toolkit in English and Spanish: Containing social media images and suggested captions for Facebook/Instagram/Twitter.